In the word document, I have started to give you the intro with the choice of an insurance company and its presentation. Also, I gave you element of response for the 2 external threats and it needs further development. As well as the marketing functions involves and recommendation (I include some thoughts)

Please refer to the study book that i have sent you. Moreover, I sent you a specimen of answer; to give an idea of how well to respond to the assignment.



Assignment Instructions

Provide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: • Explain briefly two significant external threats, for a market in which it operates. • Analyse how effective its marketing function is in contributing to the responses to each of these threats. • Make recommendations, based on your analysis, that will improve the effectiveness of its marketing function’s response to these threats.